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A Practitioner's Perspective on Multi-Touch Attribution
#196: The Importance of Multi-Touch Attribution with David Hiltner, Attribution
The Differences Between Funnel Metrics and Multi-Touch Attribution
"Multi-Touch Attribution: Approaches and the Tradeoffs (And Fallacies) Therein" - Tim Wilson / USA
The DEFINITIVE GUIDE to Multi-Touch Attribution, and why it's basically useless
Multi-Touch Attribution (MTA)
Multi-touch Attribution Models with Dan McGaw - Data Beats Opinion
Breaking Down the Issues With Multi-Touch Attribution Reporting
The Fallacy of Multi-Touch Attribution (w/ Ryan Iyengar, President @ Helium 10)
#ContentTECH Summit 2019 - Content Marketing & Multi-Touch Attribution -Frontline Education
DIY B2B Attribution: How to Troubleshoot Multi-Touch Attribution
Maximizing Ad Spend with Multi-Touch Attribution